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Third Shock of a Future Wave

December 22, 2009 // Posted in !Vent. (Tags: , , , , , , , , , , , , , ) |  No Comments

Communication+Information

Alvin Toffler’s Jungian insights are spot on and I humbly eat my words. My

nanosecond of an attention span LABORED through his books and found them dull

as dishwater, much like the class that made his books a requirement. No pictures,

illustrations, color and boring font. If your going to write about the future, take it

to the next level in publication. I akin to reading his books to the time I was on

court-ordered lock down at the dinner table until I finished my liver. My tactic of

eat and gulp exhausted my non-refillable Kool Aid glass. My desperate pro-vitamin

petition was laughably denied. “You should be.. .blah, blah.” “People in

other…blah, blah.” Any further responses on my part would have been a death

wish, especially nothing tastes as good as skinny feels* or you can send them my

plate. But I digress…

The information era is certainly upon us. There’s more information available at our f

finger tips then warranted. This insatiable need for instantaneous proliferation of

information is fueling the internet and era. However, speed is a dis-service to

information. Sound bites and blurbs are preferred over content. Validity of a story

keeps credible news agencies in check. Broadcast new has sophisticated the pop

up video format and newscaster are cut and pasted on to a streaming smorgasbord

of stocks, quotes, weather, sports scores and lackluster “BREAKING NEWS”. Even

poor, Hermes couldn’t resurrect a “breaking” update back to its relevance when

fear demanded answers during 9/11. The ease of convenience the internet offer is

enticing as it is predacious. Answer to questions are answered by those embolden

enough to elevate them above rhetorical background chattering; however, there’s

a hidden cost for that ease and it’s information– your information. Number 2

couldn’t be more than happier. #’s are irrelevant when cell phones and i.p.

addresses are more intimate. And this ease is a direct assault on what is emerging

to be a coveted commodity: privacy. Passwords, security, phishing, encryption,

spy ware, key loggers and SSL now fuels the paranoia that Microsoft cultivated. I

believe a precedent will be set when there’s a fee to recover your password. At

least this phenomena will remain in the cyber-clouds and not breach our reality like

the dot.com bubble. During the mid-90’s, the internet was the new technological

wonder and at a staggering speed of 28k investment firms wanted in. Start ups

with cozy granola leaning and pocket protector efficiency boldly declared the

future is here. The more hits to a website meant more allowance and made

reaching the unattainable attainable. Even the foggy seven by seven. Armed with

oodles of disposable income and egos as vapid as the contents on their websites,

fledgelings C.E.O. C.T.O. C.O.O., C.F.O and C.B.S.O. (why not) plagued various

metropolitan. Locally, landlords reacted with higher rents and the Ellis Act thinly

cloaked shady evictions. Condo became the new SRO and littered the landscape.

Artists were ejected from S.O.M.A. and had to strategically retreat to the East Bay

or Peninsula. When investors realized hits to a website didn’t equal $$$, the mirror

had cracked and the smoked evaporated. An exodus soon followed. Traditional

analyst warned investors to “get out” The internet sector was head towards a grim

course correction. Nasdaq experienced a record 570 point free fall drop and so did

investors’ confidence. Capital dried up! iVillage, Peadpod CDNow and the likes soon

vanished. Uniqueness prove to be the the key to any profitability on the internet.

Being first in search engine results is paramount. And tracking visitors to site is

good marketing, if not invasive. But is it really necessary for that cookie to stay

active on a computer for 10 years? Despite efforts to sure up exposed ports and

secure information much has already been exposed and still recoverable for those

skilled at recovery. As hackers continue to plague the net, passwords need to be

longer, have lower and uppercase characters and symbols. Now when you’ve

entered your user/password incorrectly a number of times your account is either

frozen or you’re opted to enter a series of incoherent letter and symbols for

access. Some password recovery processes involve a confirmation code sent to

an email address. What happens if you can’t access your email account? The

recovery merry-go-round will become more complicated. Complaints will demand an

easier process and a fee is introduced in the terms and agreements blindly agreed

upon. “Click”

*= a Kate Moss original. Who knew?

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